Event venues are everywhere these days, but hotels have something special that standalone venues often can’t match. When event planners can book accommodation, dining, and meeting spaces all in one place, it’s a game-changer. The challenge? Getting those planners to find your hotel when they’re searching online. That’s where SEO comes in. It’s not just…
Artificial intelligence is rapidly reshaping how travellers search for hotels. While foundational strategies like SEO and robust backlinks are still crucial, a new concept, Generative Engine Optimisation (GEO) is taking centre stage with the rise of AI Overviews in search results. How do you ensure your hotel appears within AI-enabled search and the responses of AI…
Technical SEO for Voice Search Technical SEO is just as important as content when optimising for voice search. Here’s four areas you should focus on: 1. Speakable Schema This structured data markup (schema.org/Speakable) helps search engines understand which parts of your content are best suited for voice responses. By marking up key sections, you increase…
