Lessons from The Annual Hospitality Conference 2025
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Lessons from The Annual Hospitality Conference 2025

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The Annual Hospitality Conference in Manchester showcased a recurring theme across sessions: artificial intelligence is no longer a futuristic concept – it is shaping the strategies, investments and operational models of the industry today. What was striking wasn’t just how often AI was mentioned, but how its role is evolving, from hype-laden headlines to a…

10 Ways Hotels Can Boost Online Brand Mentions To Aid GEO
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10 Ways Hotels Can Boost Online Brand Mentions To Aid GEO

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Artificial intelligence is rapidly reshaping how travellers search for hotels. While foundational strategies like SEO and robust backlinks are still crucial, a new concept, Generative Engine Optimisation (GEO) is taking centre stage with the rise of AI Overviews in search results. How do you ensure your hotel appears within AI-enabled search and the responses of AI…